First off let me say this: The page has a periodic table for SEO “elements”, but if you’re like me and cringe at the thought of anything science related, don’t panic. It’s easy to navigate and very helpful.
Let’s break down the periodic table searchengineland.com provides us with:
- According to searchengineland, there are three parts to focus on in their periodic table: on-the-page-SEO, off-the-page-SEO and violations… easy enough..right?
- These three parts contain subgroups, but it’s important to note that violations are universal and are found throughout the chart. My brain felt violated trying to understand this…Just kidding! It’s really simple.
- The elements are given their two-letter symbol through a simple equation. You add the letter of the sub-group, make that the the first letter and allow the second letter to be the individual factor (e.g. Cq = quality…q for quality a.k.a the factor… C is for the subgroup Content).
That’s about it really. The rest of the guide provided by searchengineland.com kind of breaks down the subgroups and elements.
Here’s something that struck a chord with me: No matter how interesting an HTML may be, you need good content! Seems pretty obvious, but important.
Understanding SEO is a lot about self-responsibility when it comes to the “on-the-page” part. What do you want to put out? What’s your layout like? All your choices, but it doesn’t hurt to have helpful outside opinions. Off-the-page-issues are sometimes out of the control of publishers, but that doesn’t mean they shouldn’t be aware of them.
Searchengineland.com does a superb job at bridging the gap between experts in SEO and newbies, like myself. There goal was to cater to the newbies, but help refresh the vets. Bravo, searchengineland.com.
Now, let’s get to the exciting part in this week’s independent study lesson… an interview with Elizabeth Ann Lowder! Thanks to Prof. Brantley, I was able to get in touch with Elizabeth, who works as a social media specialist at AL.com. Elizabeth was pretty cool. She worked for awhile at the North Carolina Sports Hall of Fame as a social media specialist, and got to meet Coach K. I was jealous.
She told me everything and anything about SEO. We even created a definition, that basically stated that SEO is a way too better navigate search engines to find what you want, when you want.
At AL.com, Elizabeth specializes on sports. She told me this weekend she spent 18 hours working thanks to the Auburn fan who tried to light the tree on fire at Toomer’s Corner (those trees can never catch a break).
Elizabeth told me that SEO doesn’t always have to be about asking questions. Also, you don’t need SEO tools to create searchable content. She really focused on the “organic” side of SEO, and that was helpful for someone like me. I’m not trying to shell out money to help find keywords. She said that a lot of SEO is based off an understanding of your audience, and sometimes having a team that solely focuses on SEO. Some of the journalists Elizabeth deals with are focused mainly on writing, and that’s where the SEO team comes in. But, in this day in age, it’s best to be a multi-talented journalist and understand how to generate organic views and hits.
The only perplexing question for both of us was the idea of the changing landscape of SEO. Where will it be in the next ten years? For Elizabeth, the focus was more on the mobile end. But, we both left the interview pondering the question. Perhaps, it’s not predictable at the moment. We did agree that Google is the leader for all search engines.